CII Awards Motherhood Hospitals Award for Customer Obsession 2019

Becomes 1st time to qualify out of 150 applicants

Motherhood Hospital, a leading network of Women & Children’s Hospital in the country won award for “Active Customer Engagement” by the ‘Confederation of Indian Industry (CII) Award for Customer Obsession, 2019. The results were announced at the Le Meridien, New Delhi. The award was distributed by B.N. Satpathy, Former Senior Advisor, NITI Aayog. The award was conferred upon the hospital for its ability to adapt to the CII IQ Excellence Framework for Managing Customer experience and Baldrige Excellence Framework and get evaluated as per the global highest standard of evaluation.

Customer experience is the outcome of an interface between the customer and an organisation that tends to include extended arms of its value chain at all stages of the customer life cycle. The experience in the process can be emotional, rational or physical. Hence, customer-focused excellence is a value, embedded in the beliefs and behaviours of high–performing Organisations. In order to promote customer-centric culture among Indian Industry, Confederation of Indian Industry (CII) developed a framework and instituted the ‘CII Award for Customer Obsession’ in the Year 2016.

The aim of CII Award is to recognise Customer-Centric organisations where Customer is at the Centre of all that they do. It also helps organisations to understand various elements that are critical for delivering superior customer experience across the value chain. The award is given to promote customer-centric culture across the value chain, recognize customer-centric organizations and promote the “Customer First” approach.

Mr. Vijayarathna Venkatraman, CEO, Motherhood Hospitals said, “We are honoured to receive the coveted CII Award for Customer Obsession. This award is a reflection of our continuous effort to offer consistent experience to all the patients and their families who come to Motherhood. We aim to deliver an exceptional healthcare experience to women, children, and their families steered by the highest standard of competence, care, and service excellence.”

He added, “Our patient is our priority. We are passionately committed to the services we provide to women, children and their families. We promote a listening, engaging and caring environment. The relentless pursuit of perfection enables us to reach higher and set new standards in all we do. We demonstrate ownership, determination, and integrity, and transform individual efforts into high-performance teams who embrace and drive change.”